Time is your friend
Seth Godin has published a great short article about Time as an often overlooked marketing boon.
Read it at http://sethgodin.typepad.com/seths_blog/2008/09/time.html
Tardiness is rife in a lot of businesses - appointments are set and missed, orders shipped late, schedules blown out for weeks etc - yet it seems a simple exercise to stop this in most cases, but [...]