Nikesh Arora, President of EMEA Operations speaks about how the internet is changing marketing at the Marketing Society Annual Conference in London.
This video is about a year old now, but it is still worth watching if you have any interest at all in marketing.
In the previous post I recommended hiring a good SEO company to help you promote your site on the search engines.
But what if you can’t afford the costs of a good SEO company?
You can do SEO yourself. Quite easily. It just takes a bit of time and patience to learn. There are many good resources [...]
If you have a small business with a website, it is well worth your money to hire a good SEO (Search Engine Optimization) company to get your business in the face of more potential customers.
What is a good SEO company? How do you judge a good SEO company when what they offer you initially [...]
Here is Seth Godin’s Google talk “All Marketers are Liars”. If you have a business or are a burgeoning marketer, I highly recommend watching this video.
If you like this video, why not read some of Seth’s books. I suggest starting with “Unleashing the Idea Virus”
There is one most basic rule of Internet advertising that many people seem to miss when they are searching out websites to advertise on:
Relevance is Key.
Google Adwords work because only the ads that are relevant to your google search appear. The more relevant they are to your search criteria the more likely you are to [...]
I’ve noticed people pay a lot of money for web copy writing.
If you can’t afford the time or money to hunt down a fantastic, credible web copy creator, then why not try writing it yourself.
Doing a bit of research and trial and error testing, I have come up with this short list of copy writing [...]
I have been doing some outside web development for a few friends of mine recently. Not anything major, just modifying a standard web directory software application.
Since i started doing this work for these 2 friends, i have received about 10 calls in the space of a week from friends they have told about me who [...]
Youtube recently added a function to their site on which you can add textual annotations and links to a video. By adding these things it makes a simple flash video into an interactive media experience (or a video with annoying boxes with text in it, depending which way you look at it). See the video [...]
Do you sell advertising on your website?
If you haven’t already, maybe you should compile a Media Kit.
A media kit is basically a document that displays information about your company and often general details on any new products or innovations that your company has created. All this info is displayed in a well designed, aesthetically pleasing [...]
Seth Godin has published a great short article about Time as an often overlooked marketing boon.
Read it at http://sethgodin.typepad.com/seths_blog/2008/09/time.html
Tardiness is rife in a lot of businesses - appointments are set and missed, orders shipped late, schedules blown out for weeks etc - yet it seems a simple exercise to stop this in most cases, but [...]
