DIY SEO
In the previous post I recommended hiring a good SEO company to help you promote your site on the search engines.
But what if you can’t afford the costs of a good SEO company?
You can do SEO yourself. Quite easily. It just takes a bit of time and patience to learn. There are many good resources and communities on the Internet that will point you in the right direction in regards to SEO. Listed below are 3 resources that i have found very useful:
- SEO Made easy - Free SEO e-book. This e-book will give you a good idea on how you should start your SEO strategy. Download the book from http://www.homebiz-direct.com/SEO-made-easy.html
- http://www.seochat.com - This is a one stop shop for SEO tools and knowledge, a hub where SEO mavens impart their knowledge to the world. I find the forum particularly useful (http://forums.seochat.com). Post any SEO questions you have in their forum and you can be assured that it will be answered reasonably quickly by one or more current SEO practitioners.
- The ultimate SEO checklist (http://www.sitepoint.com/article/ultimate-seo-checklist) . This may be a bit dated now, but its still provides a good, simple starting guide for burgeoning SEO enthusiasts.
At this point i must offer a caveat: I am no SEO expert. But using the 3 resources listed above, i was able to get my company sites front page rankings on both Google and Yahoo for the key phrases we had chosen.
Please be aware if you are a beginner that positive SEO results aren’t instant and needs to be constantly worked at. As you get more familiar with the SEO tricks and techniques, you will find it easier (that is, less time consuming) to achieve and maintain the ranking you want.
Another important point: search engines change their search algorithms and processes every so often, so some of the information you read on SEO today may not necessarily apply a month or even a week down the track, so keeping updated with the latest SEO methods and techniques is a must.

Leave a Reply